Head of Media
for
John Wilson Blades
John Wilson Blades
Since 2019, I have been responsible for all product photography, videography, brand imagery, and promotional content for John Wilson Blades, a prestigious figure skating blade manufacturer based in Sheffield and established in 1696. Renowned for crafting precision-engineered blades used by Olympic and World champions, the brand holds a significant place in the sport.
As Head of Media, my role has extended beyond creative production to include working closely with elite athletes, conducting interviews, and traveling internationally to produce content.
April Fools
One of my personal highlights regarding social media content were my annual 'April Fools Day' posts that often went semi-viral on social media. I had full creative freedom over the posts each year, and would regularly see comments from the community about how excited they were to see the posts each year.
