Head of Media
for
Aura Skates

Since 2023, I’ve overseen all product photography, videography, brand imagery, and promotional content for AURA Skates. Following the company’s acquisition, I led the complete rebranding process, including the entirety of the web design and development.

 

During the transitional phase—before the final brand direction was established—I adopted a clean, minimal sci-fi aesthetic, which later evolved into the pastel blue visual style the brand uses today. You can clearly see that transition in the artwork below!